Thursday, May 2, 2024

Following up with you customers is crucial...

For service-based businesses, following up with past clients helps maintain a strong client-business relationship, increasing the likelihood that they'll return for another service/session.

It is crucial to follow up for several other reasons (and I'll use a massage therapist service as an example):
1. Following up provides an opportunity to gather feedback on their previous experiences, allowing you to address any concerns and improve your services.
2. Some clients may have simply forgotten to schedule another appointment. A gentle reminder can prompt them to re-engage.
3. Regular follow-ups show that you genuinely care about their well-being and value their business, which builds trust and rapport.
4. Satisfied clients are more likely to refer friends and family, so staying in touch can lead to new business through referrals.

Mass emails and newsletters are effective tools for these follow-ups... They allow you to reach a large number of clients simultaneously, saving time and effort compared to individual messages.
While sent in bulk, you can still include personalized greetings and content, making clients feel valued.
Newsletters can include health tips, relaxation techniques, or updates on your services, demonstrating your expertise and providing value beyond the service you provide.
You can use emails and newsletters to offer discounts or promotions, incentivizing clients to book another session.
Use them to remind clients of the benefits of regular massages and encourage them to schedule their next session.
Consistent communication keeps your brand in their minds, making it more likely they'll think of you when they want a massage.
Sending mass emails and newsletters with a mass email system helps with maintaining client relationships, reactivating inactive clients, and growing your client base over time. They demonstrate your dedication to their well-being and keep them engaged with your services. Get in touch me for the right system to use for sending your mass emails: cherie.mugo@formilae.com
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